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March 21, 2007
Viral Video
There's been a lot of discussion online (and in polls) about a "mash-up" of the Apple 1984 ad with a pro-Obama anti-Hillary message. The video is very well done, and people are trying to figure out who made it.
I first wish to emphasize that I am COMPLETELY netural for this stuff. I haven't made up my mind about anything, and even if I had - I won't be sharing that here. I'm not going to write about politics itself - but rather the process. It's kind of like a baseball journal that ignores the score and instead focuses on the pitch fingering.
Some people think this came out of the Obama camp, others think it came from Rove & Company. I don't believe it's either. One of the great things about technology is it opens up tools that used to only be available to Professionals to skilled amateurs.
Flat out, with a week or two I could've made that video. Not that I did, mind you, but it's not THAT hard. Let's look at a few things.
1. I am going to assume that the video was created on a Mac due to the source material of a Mac ad - meaning he/she was probably using "Final Cut Pro". The software, while geared for professionals (such as my brother-in-law), it is available for $1299 right now at the Apple Store. This is not cost prohibitive for the skilled hobbyist.
2. Adobe After Effects, which may be an even easier way to create the graphic effect, is available for $999 from Adobe. Once again, priced within range of the hobbyist.
3. If anyone doesn't believe there are amateurs with the skills or dedication to purchase software on this level, I will direct you to any Star Wars fan film or the recent Battlestar Galactica viewer created vids.
4. Any campaign that released a video without the FEC disclaimers and whatnot would be in for one HELL of a fine. And an avalanche of bad press. No campaign is going to risk that.
Just a few thoughts.
Posted by MikeSager at March 21, 2007 3:38 PM
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